Dynamic MMS Content Adaptation and Conversion
The MMSC built into the Now SMS/MMS Gateway supports dynamic content adaptation and conversion, greatly simplifying the content creation process.
Did you know:
The Nokia
7650 can display a 176 width x 144 height image in GIF, JPEG, PNG or WBMP
format. The Nokia 7650 supports AMR
audio and
The Nokia
7210 supports the same image formats, but at 122 width x 122 height. The Nokia 7210 supports
The Nokia
3510 can display a 96 width x 65 height image, as long as it is in
monochrome GIF or WBMP format, and it doesn’t provide any support for SMIL. The 3510 supports
And that’s just looking at some of the
differences in devices from a single manufacturer. The fact is that different devices are
appearing all of the time, from a variety of different manufacturers.
Do you want to develop your content to the least common denominator?
Do you want to track what device each of your subscribers is using?
The Now MMSC, including the version built into the Now SMS/MMS Gateway, uses WAP/MMS “User Agent Profile” capabilities to determine the MIME formats that a device supports, as well as the maximum size of images supported by the device. Where required, the MMSC converts between common image formats (including, but not limited to GIF, JPG, PNG, BMP and WBMP) to deliver an image supported by the device.
For images larger than the maximum size supported by the device, the MMSC will automatically scale the image to fit the device, speeding up download times.
For audio formats, conversion between WAV and AMR is provided in the e-mail gateway interface.
MIME types not supported by the receiving device, which cannot be converted, will be removed prior to delivery to the receiving device to prevent compatibility issues and unnecessary download delays.
We’ll even dynamically update your SMIL content before delivery to the mobile device to reflect any necessary changes. Or if the device doesn’t support SMIL, we won’t send the SMIL file to the device, keeping the user from being confused by any references to “unsupported content types”.
And what about the potential for new MMS viruses and/or intentional or unintentional exploitation of bugs in various MMS client applications? We’ve already seen how large MMS messages can place the Nokia 3510 browser in an unstable state. Future updates to the dynamic content adaptation and content conversion services can be put into place to block these exploits.
MMS Content Adaptation Proxy
Dynamic MMS Content Adaptation and Conversion is a standard feature of the Now MMSC and the Now SMS/MMS Gateway. If you’re using another MMSC or MMS content server, ask us about our MMS Content Adaptation Proxy. Our proxy server sits between the mobile phone and your existing MMSC.
If you would like more information on the MMS Content Adaptation Proxy, contact us.
Now Wireless
Airport House,
Tel: +44-20-8286-8080
Fax: +44-20-8686-4212
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