Now Wireless Announces MMS Content Adaptation Proxy

Dynamic multimedia content conversion simplifies content delivery to varied devices

London, UK - December 3, 2002 - Now Wireless today announced the Now MMS Content Adaptation Proxy, which provides dynamic content conversion and adaptation of MMS (Multimedia Messaging Service) content. The proxy utilizes MMS "User Agent Profile" capabilities to determine the MIME formats that a device supports, as well as the maximum size of images supported by the device. Where required, the proxy provides content conversion prior to message delivery to the destination device.

The proxy converts between common image formats (including, but not limited to GIF, JPG, PNG, BMP and WBMP) to deliver an image supported by the destination device. For images larger than the maximum size supported by the device, the proxy scales the image to the device, minimizing content download times.

As MMS viruses emerge to exploit bugs in various MMS client applications, the proxy will also be updated to block harmful content.

The proxy is a standard feature of the Multimedia Messaging Centre (MMSC) built into the latest release of the Now SMS/MMS Gateway, v4.0, which is being released today. Additional information regarding the Now SMS/MMS Gateway can be found at http://www.nowsms.com. The announcement of the Now MMS Content Adaptation Proxy extends the dynamic content adaptation and conversion features of the Now SMS/MMS Gateway to other Multimedia Messaging Centres.

"As multimedia messaging support in mobile devices grows more sophisticated, content developers should not have to develop their content to the lowest common denominator," stated Brian Jackson, Managing Director of Now Wireless. "Dynamic content conversion and adaptation is the only practical solution that will allow MMS to evolve, while still providing support for low end devices."

For additional information, contact Now Wireless at +44 208 286 8080, or send email to nowsms@nowsms.com.

About Now Wireless

Founded in 1988 as Now International, the Now Wireless division of Now International is widely associated with enterprise and carrier class wireless solutions. Now Wireless has worked on major projects with O2/ Manx Telecom on the first 3G service in Europe and is a leader in MMS solutions with some of the most downloaded MMS tools on the internet. With wide ranging expertise in wireless technology, Now Wireless also consults for Local Governments and Large Enterprises.

Press inquiries may contact Beril Sener at Now Wireless UK, +44 208 286 8080, or e-mail beril@now.co.uk.